Branding
Zurli Branding
Redesigned the "Zurli" logo and create a brand identity for it.
Year :
2017
Industry :
Kid Entertainment
Client :
Zurli
Project Duration :
5 weeks
Problem :
Zurli never had a brand identity made even though they grew into a giant name on kids entertainment scene… literary. Shows, merchandise and kids screaming every time they spot their characters. But branding wise they were a mess with an outdated logo that look like it was made back in the 1990's.
Solution :
Sometime all you need is a little touch, think flat, but not that flat and add the "now" instead of "then". Make colors a little more vibrant and use all the simplicity you can muster in a world of entertainment.
Challenge :
Keeping the logo very close to the already established look and feel but make it modern. A tough audience, like kids that aren't afraid to tell you the truth made this task even more interesting… shhh - they see every mistake.
Summary :
After 5 weeks of creating all the materials needed and working closely with a brand strategy agency to ease in the entire vision we manage to bring the client, the kids and all their characters in the their next chapter and with a happy heart.
More Projects
Branding
Zurli Branding
Redesigned the "Zurli" logo and create a brand identity for it.
Year :
2017
Industry :
Kid Entertainment
Client :
Zurli
Project Duration :
5 weeks
Problem :
Zurli never had a brand identity made even though they grew into a giant name on kids entertainment scene… literary. Shows, merchandise and kids screaming every time they spot their characters. But branding wise they were a mess with an outdated logo that look like it was made back in the 1990's.
Solution :
Sometime all you need is a little touch, think flat, but not that flat and add the "now" instead of "then". Make colors a little more vibrant and use all the simplicity you can muster in a world of entertainment.
Challenge :
Keeping the logo very close to the already established look and feel but make it modern. A tough audience, like kids that aren't afraid to tell you the truth made this task even more interesting… shhh - they see every mistake.
Summary :
After 5 weeks of creating all the materials needed and working closely with a brand strategy agency to ease in the entire vision we manage to bring the client, the kids and all their characters in the their next chapter and with a happy heart.
More Projects
Branding
Zurli Branding
Redesigned the "Zurli" logo and create a brand identity for it.
Year :
2017
Industry :
Kid Entertainment
Client :
Zurli
Project Duration :
5 weeks
Problem :
Zurli never had a brand identity made even though they grew into a giant name on kids entertainment scene… literary. Shows, merchandise and kids screaming every time they spot their characters. But branding wise they were a mess with an outdated logo that look like it was made back in the 1990's.
Solution :
Sometime all you need is a little touch, think flat, but not that flat and add the "now" instead of "then". Make colors a little more vibrant and use all the simplicity you can muster in a world of entertainment.
Challenge :
Keeping the logo very close to the already established look and feel but make it modern. A tough audience, like kids that aren't afraid to tell you the truth made this task even more interesting… shhh - they see every mistake.
Summary :
After 5 weeks of creating all the materials needed and working closely with a brand strategy agency to ease in the entire vision we manage to bring the client, the kids and all their characters in the their next chapter and with a happy heart.