UI / UX Design
Memorial Landing Pages
Help desing new landing pages to add knowledge to potential customers so that they better understand procedures and interventions.
Year :
2024
Industry :
Medical
Client :
Memorial Hospital
Project Duration :
12 month
Problem :
Let’s be honest—medical procedures can be scary, and most hospital websites don’t exactly help. Memorial needed landing pages that didn’t feel like reading a user manual for your own spleen. Patients had no clue what half the interventions even meant, and that made booking an appointment harder than it needed to be.
Solution :
I designed a series of landing pages for each procedure or intervention—simple, clean, and friendly. The goal? Help people actually understand what’s going on before they see a doctor. I researched what other hospitals were doing (some good, some... less good), then crafted clear visuals and layouts that make complex topics easier to digest.
Challenge :
Six months in, plot twist: a new marketing specialist joined the team and came with a fresh strategy—and a brand-new look to match. So I jumped back in and redesigned the pages to align with the new vision, keeping the usability strong but shifting tone, layout, and content structure.
Summary :
From clarity to complexity and back to clarity again—this project was all about making the medical stuff feel less intimidating, more human, and easier to act on. Two rounds of design, lots of collaboration, and a result that both educates and converts.
More Projects
UI / UX Design
Memorial Landing Pages
Help desing new landing pages to add knowledge to potential customers so that they better understand procedures and interventions.
Year :
2024
Industry :
Medical
Client :
Memorial Hospital
Project Duration :
12 month
Problem :
Let’s be honest—medical procedures can be scary, and most hospital websites don’t exactly help. Memorial needed landing pages that didn’t feel like reading a user manual for your own spleen. Patients had no clue what half the interventions even meant, and that made booking an appointment harder than it needed to be.
Solution :
I designed a series of landing pages for each procedure or intervention—simple, clean, and friendly. The goal? Help people actually understand what’s going on before they see a doctor. I researched what other hospitals were doing (some good, some... less good), then crafted clear visuals and layouts that make complex topics easier to digest.
Challenge :
Six months in, plot twist: a new marketing specialist joined the team and came with a fresh strategy—and a brand-new look to match. So I jumped back in and redesigned the pages to align with the new vision, keeping the usability strong but shifting tone, layout, and content structure.
Summary :
From clarity to complexity and back to clarity again—this project was all about making the medical stuff feel less intimidating, more human, and easier to act on. Two rounds of design, lots of collaboration, and a result that both educates and converts.
More Projects
UI / UX Design
Memorial Landing Pages
Help desing new landing pages to add knowledge to potential customers so that they better understand procedures and interventions.
Year :
2024
Industry :
Medical
Client :
Memorial Hospital
Project Duration :
12 month
Problem :
Let’s be honest—medical procedures can be scary, and most hospital websites don’t exactly help. Memorial needed landing pages that didn’t feel like reading a user manual for your own spleen. Patients had no clue what half the interventions even meant, and that made booking an appointment harder than it needed to be.
Solution :
I designed a series of landing pages for each procedure or intervention—simple, clean, and friendly. The goal? Help people actually understand what’s going on before they see a doctor. I researched what other hospitals were doing (some good, some... less good), then crafted clear visuals and layouts that make complex topics easier to digest.
Challenge :
Six months in, plot twist: a new marketing specialist joined the team and came with a fresh strategy—and a brand-new look to match. So I jumped back in and redesigned the pages to align with the new vision, keeping the usability strong but shifting tone, layout, and content structure.
Summary :
From clarity to complexity and back to clarity again—this project was all about making the medical stuff feel less intimidating, more human, and easier to act on. Two rounds of design, lots of collaboration, and a result that both educates and converts.