Branding

Siberian Secret Packs

Branding, packaging, and landing page design for Siberian Secret—an energy syrup made for those mornings when “never drinking again” becomes today’s vibe. I crafted everything from scratch: logo, icons, pack design, and web visuals for four flavors. Think hangover recovery, but stylish.

Year :

2019

Industry :

Suplements

Client :

Europarus

Project Duration :

2 weeks

Logo for Siberian Secre in gold foil on black paper
Logo for Siberian Secre in gold foil on black paper
Logo for Siberian Secre in gold foil on black paper

Problem :

Client had a great product (basically a post-party rescue syrup) but no visual identity—just a few screenshots of competitor stuff and a name: Siberian Secret. They needed someone to turn that into a real brand with personality, packaging, and web presence.

Energy syrup in a small pack on a wood board with leafs around it
Energy syrup in a small pack on a wood board with leafs around it
Energy syrup in a small pack on a wood board with leafs around it

Solution :

I built everything from the ground up: logo, icon set, branding system, landing page, and packaging design—including single-dose slips, dispenser boxes, and retail-ready packs for all four flavors. Clean, bold, a little edgy—because if your head’s pounding, the design at least should make you smile.

Four Siberian Secret dispenser boxes on stone slab
Four Siberian Secret dispenser boxes on stone slab
Four Siberian Secret dispenser boxes on stone slab
Logo Hangover is over on a ceramic mug
Logo Hangover is over on a ceramic mug
Logo Hangover is over on a ceramic mug

Challenge :

Honestly? Nothing major. The only real challenge was adapting the design system across multiple packaging formats and sizes without losing consistency. It was more like design Tetris than creative combat—but I do love a good grid game.

Summary :

From zero to shelf-ready, I gave Siberian Secret its voice and visual presence—one that says, “Yes, you had too much last night... but at least your recovery game looks great.” From branding to unboxing, it’s clean, modern, and hangover-approved.

Laptop on a rock with Siberian Secret landing page in the screen
Laptop on a rock with Siberian Secret landing page in the screen
Laptop on a rock with Siberian Secret landing page in the screen
Siberian Secret dispenser design with die cut
Siberian Secret dispenser design with die cut
Siberian Secret dispenser design with die cut

More Projects

© Copyright 2025. All Rights Reserved by trușcă

Branding

Siberian Secret Packs

Branding, packaging, and landing page design for Siberian Secret—an energy syrup made for those mornings when “never drinking again” becomes today’s vibe. I crafted everything from scratch: logo, icons, pack design, and web visuals for four flavors. Think hangover recovery, but stylish.

Year :

2019

Industry :

Suplements

Client :

Europarus

Project Duration :

2 weeks

Logo for Siberian Secre in gold foil on black paper
Logo for Siberian Secre in gold foil on black paper
Logo for Siberian Secre in gold foil on black paper

Problem :

Client had a great product (basically a post-party rescue syrup) but no visual identity—just a few screenshots of competitor stuff and a name: Siberian Secret. They needed someone to turn that into a real brand with personality, packaging, and web presence.

Energy syrup in a small pack on a wood board with leafs around it
Energy syrup in a small pack on a wood board with leafs around it
Energy syrup in a small pack on a wood board with leafs around it

Solution :

I built everything from the ground up: logo, icon set, branding system, landing page, and packaging design—including single-dose slips, dispenser boxes, and retail-ready packs for all four flavors. Clean, bold, a little edgy—because if your head’s pounding, the design at least should make you smile.

Four Siberian Secret dispenser boxes on stone slab
Four Siberian Secret dispenser boxes on stone slab
Four Siberian Secret dispenser boxes on stone slab
Logo Hangover is over on a ceramic mug
Logo Hangover is over on a ceramic mug
Logo Hangover is over on a ceramic mug

Challenge :

Honestly? Nothing major. The only real challenge was adapting the design system across multiple packaging formats and sizes without losing consistency. It was more like design Tetris than creative combat—but I do love a good grid game.

Summary :

From zero to shelf-ready, I gave Siberian Secret its voice and visual presence—one that says, “Yes, you had too much last night... but at least your recovery game looks great.” From branding to unboxing, it’s clean, modern, and hangover-approved.

Laptop on a rock with Siberian Secret landing page in the screen
Laptop on a rock with Siberian Secret landing page in the screen
Laptop on a rock with Siberian Secret landing page in the screen
Siberian Secret dispenser design with die cut
Siberian Secret dispenser design with die cut
Siberian Secret dispenser design with die cut

More Projects

© Copyright 2025. All Rights Reserved by trușcă

Branding

Siberian Secret Packs

Branding, packaging, and landing page design for Siberian Secret—an energy syrup made for those mornings when “never drinking again” becomes today’s vibe. I crafted everything from scratch: logo, icons, pack design, and web visuals for four flavors. Think hangover recovery, but stylish.

Year :

2019

Industry :

Suplements

Client :

Europarus

Project Duration :

2 weeks

Logo for Siberian Secre in gold foil on black paper
Logo for Siberian Secre in gold foil on black paper
Logo for Siberian Secre in gold foil on black paper

Problem :

Client had a great product (basically a post-party rescue syrup) but no visual identity—just a few screenshots of competitor stuff and a name: Siberian Secret. They needed someone to turn that into a real brand with personality, packaging, and web presence.

Energy syrup in a small pack on a wood board with leafs around it
Energy syrup in a small pack on a wood board with leafs around it
Energy syrup in a small pack on a wood board with leafs around it

Solution :

I built everything from the ground up: logo, icon set, branding system, landing page, and packaging design—including single-dose slips, dispenser boxes, and retail-ready packs for all four flavors. Clean, bold, a little edgy—because if your head’s pounding, the design at least should make you smile.

Four Siberian Secret dispenser boxes on stone slab
Four Siberian Secret dispenser boxes on stone slab
Four Siberian Secret dispenser boxes on stone slab
Logo Hangover is over on a ceramic mug
Logo Hangover is over on a ceramic mug
Logo Hangover is over on a ceramic mug

Challenge :

Honestly? Nothing major. The only real challenge was adapting the design system across multiple packaging formats and sizes without losing consistency. It was more like design Tetris than creative combat—but I do love a good grid game.

Summary :

From zero to shelf-ready, I gave Siberian Secret its voice and visual presence—one that says, “Yes, you had too much last night... but at least your recovery game looks great.” From branding to unboxing, it’s clean, modern, and hangover-approved.

Laptop on a rock with Siberian Secret landing page in the screen
Laptop on a rock with Siberian Secret landing page in the screen
Laptop on a rock with Siberian Secret landing page in the screen
Siberian Secret dispenser design with die cut
Siberian Secret dispenser design with die cut
Siberian Secret dispenser design with die cut

More Projects

© Copyright 2025. All Rights Reserved by trușcă