UI / UX Design
Smartalytics Zinny
Meet Zinny—the app that tells your smartphone how to get its life together. I created the brand, designed the UX/UI, and made sure users get helpful suggestions whether they want to upgrade, optimize, or trade in. Basically: I gave this genie a glow-up.
Year :
2020
Industry :
Telco
Client :
Smartalytics
Project Duration :
6 weeks
Problem :
Most folks don’t really know what’s wrong with their phone—they just know it’s slow, dying fast, or acting weird. Zinny was built to fix that. But it needed a smart, helpful design that didn’t feel like a lecture from a robot engineer.
Solution :
I designed the full UX and visual identity for Zinny—everything from logo to interface screens. The app checks your phone’s vitals (RAM, battery, storage, etc.), then offers smart suggestions: whether it’s a fix, a better phone, or a buy-back option through trusted retailers. Friendly genie, useful info.
Challenge :
I had to dive deep into the wild world of Android specs, brand quirks, and retail APIs—while also trying to design for users who barely know their phone has RAM. And yes, I’m an Apple person, so fighting my iOS bias was real.
Results:
Zinny’s design helped increase user retention by 15% month-over-month during early adoption. The clean interface prompted 20% more engagement with improvement suggestions and buy-back offers compared to similar tools, and click-through rates to partner retailers averaged 10%—solid numbers for a niche app launch.
More Projects
UI / UX Design
Smartalytics Zinny
Meet Zinny—the app that tells your smartphone how to get its life together. I created the brand, designed the UX/UI, and made sure users get helpful suggestions whether they want to upgrade, optimize, or trade in. Basically: I gave this genie a glow-up.
Year :
2020
Industry :
Telco
Client :
Smartalytics
Project Duration :
6 weeks
Problem :
Most folks don’t really know what’s wrong with their phone—they just know it’s slow, dying fast, or acting weird. Zinny was built to fix that. But it needed a smart, helpful design that didn’t feel like a lecture from a robot engineer.
Solution :
I designed the full UX and visual identity for Zinny—everything from logo to interface screens. The app checks your phone’s vitals (RAM, battery, storage, etc.), then offers smart suggestions: whether it’s a fix, a better phone, or a buy-back option through trusted retailers. Friendly genie, useful info.
Challenge :
I had to dive deep into the wild world of Android specs, brand quirks, and retail APIs—while also trying to design for users who barely know their phone has RAM. And yes, I’m an Apple person, so fighting my iOS bias was real.
Results:
Zinny’s design helped increase user retention by 15% month-over-month during early adoption. The clean interface prompted 20% more engagement with improvement suggestions and buy-back offers compared to similar tools, and click-through rates to partner retailers averaged 10%—solid numbers for a niche app launch.
More Projects
UI / UX Design
Smartalytics Zinny
Meet Zinny—the app that tells your smartphone how to get its life together. I created the brand, designed the UX/UI, and made sure users get helpful suggestions whether they want to upgrade, optimize, or trade in. Basically: I gave this genie a glow-up.
Year :
2020
Industry :
Telco
Client :
Smartalytics
Project Duration :
6 weeks
Problem :
Most folks don’t really know what’s wrong with their phone—they just know it’s slow, dying fast, or acting weird. Zinny was built to fix that. But it needed a smart, helpful design that didn’t feel like a lecture from a robot engineer.
Solution :
I designed the full UX and visual identity for Zinny—everything from logo to interface screens. The app checks your phone’s vitals (RAM, battery, storage, etc.), then offers smart suggestions: whether it’s a fix, a better phone, or a buy-back option through trusted retailers. Friendly genie, useful info.
Challenge :
I had to dive deep into the wild world of Android specs, brand quirks, and retail APIs—while also trying to design for users who barely know their phone has RAM. And yes, I’m an Apple person, so fighting my iOS bias was real.
Results:
Zinny’s design helped increase user retention by 15% month-over-month during early adoption. The clean interface prompted 20% more engagement with improvement suggestions and buy-back offers compared to similar tools, and click-through rates to partner retailers averaged 10%—solid numbers for a niche app launch.