It’s from the Saul! – Design Legends

I was thinking if this legendary designer can be quixotic. If he can be considered “extravagantly chivalrous or romantic” in his entire or at least parts of its impressive work. He pioneered advertising, illustration and graphic design in a time that it was an honour to do so and he was among the few and respected as such. From the red of “Vertigo”, “West Side Story” or “It’s a Mad Mad Mad Mad World” to “The Shining” yellow or to the colourful world of brands and marks like Minolta, Kleenex, Warner Communications and many more – Saul Bass (1920-1996) had it all – a genius of the design universe.

“I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life.I want to make beautiful things, even if nobody cares, as opposed to ugly things. Saul Bass

Everybody will remember him mostly for his amazing opening sequences to Hitchcock masterpieces – as Google does it in its Doodle and I must confess, he let some of his work imprinted in my brain and from time to time on certain cases some emerged.

“Work? It’s just serious play.” Saul Bass

“There is nothing glamorous in what I do. I’m a working man. Perhaps I’m luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good.” Saul Bass

… and here is my humble tribute to Saul.


Submit a comment

Your email address will not be published. Required fields are marked *